As a founder, I have been there myself and learned the hard way.

So, I don´t blame you.

Let´s go through the process:

We think of a business idea. We get excited!

We talk to (a few) potential customers (aka friends & family).

We are confident. WE KNOW WHAT THE MARKET WANTS!

We can’t wait any longer. We are too excited!

It is simple. It is obvious. We need to start building.