For these reasons, I am out.

Little case study and why I won’t invest.

Sum up of a meeting with a startup raising money: they just finished their MVP, they have industry experience, existing investors, and a team of 4 (CEO, CMO, CTO, CPO). They are raising 1M EUR. Sounds promising so far.

The big red flags:

🚩 They are raising money to build more tech, instead of focusing on getting traction…

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The Investor Advisor

Raja Skogland * Investor in 60+ Startups * 3x Founder (1 exit) * I help startups build, fundraise & scale * Advised 1000s of entrepreneurs since 2015