How to go from Debt to 7 Figures in ARR — Fully bootstrapped

The Investor Advisor
2 min readNov 18, 2022

The story of a company going from Debt to 7 Figures in ARR — Fully bootstrapped.

Now on its way to €1m in MRR over the next 12–24 months! 🚀

For the team, it started back in 2016 with Digital Knights: a manually driven agency helping startups & scale-ups connect with pre-vetted tech development agencies.

In 2021, they decided to launch its next version: a scalable platform called and turned a service business into a product-first company.

Year 1 (2016): €30k
Year 5 (2021): 7 figures in ARR
Year 6 (2022): Halfway to 8 figures in ARR

while generating over €250M in total deal value (GMV) for their developers´ community since launch.

Did I mention that they never raised money from investors? 🙅‍♀️💸

It has not been an easy journey, but they say it has been rewarding 😎

Watch the interview and learn from them.

NOTE: I have A LOT of respect for Keilian, co-founder at

As part of my work in 2021, I was developing a marketplace for startups and software dev. agencies.

In essence, I was creating their competitor.

I contacted Keilian to let him know.

To my surprise, he began sharing their best practices with me, teaching me how they operate, the systems they use, and so on to help me get my business off the ground.


They are kind, generous, community-oriented, and highly professional.

I wish them the very best. Wish I could invest in them ;).


Interested in tapping into network of vetted tech vendors?

Get in touch with them here 👉

(This is an affiliate link. If you decide to work with them, they will give me a little reward :)).